Meet the SR Marketing Team!

Posted Under: Blog

Meet the Schafer Richardson Marketing Team!

Director, Stefanie Sokup joined the company in March 2023 and hit the ground running! Stefanie’s background in multifamily residential project management and lease-up is just what the SR team needed after taking management of its 13-building portfolio in-house in early 2023. The 1538-unit portfolio consists of luxury market rate and affordable properties in Minneapolis, St Paul, Richfield, and White Bear Lake.

Stefanie is currently focused on the new developments under construction and in lease-up.  Lochner, a 244-unit market rate community in White Bear Lake is currently pre-leasing and will welcome its first residents in March 2024. Soul, a 178-unit affordable community in St Paul will start taking applications this month and will be ready for occupancy in May.

In July, we welcomed Samantha Klabon to our team as the Marketing Coordinator. With a robust background in branding and social media, Sam brings a dynamic and energetic approach to our marketing initiatives. Currently, she is focused on crafting innovative landing pages for our development websites, designing compelling residential marketing materials, organizing internal volunteer and company events, and maintaining an engaging presence across our social media platforms for SR.

Marketing Manager Erin Larson has been closely managing the SR corporate and commercial marketing efforts since she joined the company in 2016, and leads the Marketing Oversight Committee, a volunteer-based team of SR employees who meet once per month.

A few notable marketing initiatives from 2023:


  • Peregrine Grand Opening
  • Lochner’s pre-leasing office opened


  • Sponsored the putting green at the MN Real Estate Journal’s Annual Golf Event at Rush Creek
  • Hosted a broker bus tour of SR’s North Loop office and retail assets
  • Sponsored a booth at the MNCAR Expo at the Depot